Elegance in <code>. Elegance in UI. Striving for elegance in all that we do. We provide user-friendly and admin-friendly websites with strong attention to search engine guidelines and modern web standards. see our portfolio »
Maybe it's the personal service. Or our sound reasoning. It could be our commitment to excellence. Whatever it is, clients keep coming back. We earn business at every meeting, with every decision and with every line of code. And clients seem to like that!
Bill leads the way in establishing the conditions for a successful project while advocating for better processes. With the support of his staff, client expectations are managed from day one through constant and clear communication. Bill works to keep decisions in alignment with business and user goals.
As the Lead Developer, Gary is responsible for the code that brings beautiful design to life. During User Interface discussions, he influences the direction of the project with his sound technical perspective. A creative puzzle-solver, Gary's masterful touch brings elegance and efficiency to the most minute detail of your Internet presence.
As the Client Marketing Manager, Stephen sets the stage for properly measuring your website's performance. Goals, KPIs and Event tracking are just a few of the prose he uses to translate a website's narrative. Stephen creates Internet marketing strategies based on actionable insights and manages client Internet Marketing tasks.
We apply technical skill and creative problem solving to develop elegant website solutions. We also offer support to our clients with ongoing marketing and maintenance services customized for each unique business. The success of your project starts with a clear understanding of your needs. Contact Us today to schedule your first meeting or feel free to send us a message with the requirements of your project.
Design by: Jared Ray and Matt Levinvisit site »
Design by: Jared Rayvisit site »
Design by: Sharon Harmsvisit site »
Design by: 828:designvisit site »
Design by: 828:designvisit site »
We value our relationships with our clients.
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Online success can be an elusive goal, even for well established businesses. The internet changes quickly, and it’s easy to feel overwhelmed. The following three questions are intended to help you determine what is truly important, and provide a stable foundation for your web strategy. It is only a start, but by taking this first step you are already miles ahead of much of the competition.
It is impossible to build a successful strategy without first establishing goals, and how they will be measured. What do you want your online efforts to do for your business? Reduce customer service calls? Increase online sales? How much? How soon?
Be specific, but resist the urge to prescribe solutions. Focus on the problem, and keep your business objectives goal oriented. For example:
Staying away from solutions, here, allows the next question to help reveal a strategy.
Even if you sell scarves, you are not selling to everyone with a neck. Some people prefer turtlenecks, or beards. Identify your users. Be specific. Learn what they want from you, and in what areas your business succeeds or fails to deliver.
This is not an easy task. The best user insights come from professional user research, and we highly encourage our clients to invest in it. However, the cost can be a barrier for some businesses. That said, there are still ways to get insights into your users.
Use website analytics to understand website usage. Seek user feedback, both on site, and through customer surveys. A word of caution, the data can be difficult to interpret. Users are great at indicating that a problem (or opportunity) exists, terrible at identifying it, and worse at suggesting a response.
The answers to the first two questions are probably imperfect. Don’t let that stop you from building and testing a strategy. Find the place where user needs and business objectives overlap, and focus your efforts there.
Test, test, test. Use what you learn from the success or failure of your strategies to refine your goals, and gain further insight into your users. Then, test some more. Approaching your online efforts in this way may even reveal insights into how to improve your business offline.
Don’t let fear of failure stop you. The cost of online failure is far less than in other areas of marketing. Keep learning, and keep refining. With this policy, the only way to truly fail is through inaction.